Shesthecoach was founded in August 2024 by Geo Mellors, a passionate athlete and dedicated coach herself. Shesthecoach was established with a clear mission to empower, inspire, and support women in football coaching. Shesthecoach is not just a website, but a movement designed to breakdown barriers and create an inclusive community where women feel encouraged and equipped to succeed in football coaching.
The project strives to significantly increase female representation in coaching roles across all levels of football, from grassroots youth teams to elite professional squads. While supporting current female coaches in their journeys, Shesthecoach also places an emphasis on encouraging aspiring coaches to their first steps in coaching. By creating a supportive environment that caters specifically to the needs of female coaches, Shesthecoach aims to drive for a shift in the culture of football, promoting diversity in coaching positions within the game.
The Shesthecoach platform provides a range of resources designed to guide and support female coaches throughout their journey.
Looking forward, Shesthecoach aims to expands its reach to help deliver more opportunities for female coaches. Plans include hosting an event, with the purpose of networking and developing coaching skills. As well as this, Shesthecoach hopes to see more coaching roles be filled by females across all levels of the game.